AEM: "fun," according to FastCompany

This was posted on a blog as well, and I thought raised an interesting point: "This should've been a segue into a conversation about the shift in transparency, user generated content and the revolution in conversation and how she -- a prime mover in underground media -- presents a balance to the 'push' of corporate marketing and messaging co-opting done by the mainstream." (http://www.iconnectdots.com/ctd/2007/06/push_day_two_of.html)

Unfortunately, I'm not sure I'm interested in "transparency". I think there are entire arms of the corporate world—marketing being only one of them—that could be eliminated entirely. Not for the sake of transparency, but for the sake of *not being there at all.* Also, he seems to post there there has in fact been a revolution in conversation, and I think that is just more marketing. Not to mention, of course, that the idea that I alone could "balance" (and again: I'd prefer to eradicate over balance) the marketing arms of Nike, Starbucks, Toyota, Sony, Unilever, LucasFilm, and McNeil Pharmaceuticals is flattering, but laughable.

Now, if we all joined forces. . . .

One might assert, that any aspect of underground culture widespread enough or popular enough, itself, to get noticed by these Corporations' marketing firms should be further assessed by the underground as being no longer viable.

In short, the fact that Nike knows about Minor Threat and feels that there is enough of the population out there that has seen and will automatically reference the image, proves that Minor Threat is no longer Minor and no longer a Threat - to quote Flava Flav on Nightflight.

Ultimately, the true aspects of any alternative's/underground movement can not be translated into language that is applicable or even coherent to the "conversation."

I speak the international language of Love.