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Marie Digby crosspost

by anne elizabeth moore | 09/07/2007 | in marketing independent culture | music industry

Hey gang,

Forgive the cross-post from my other unpaid blogging gig at WIMN's Voices, but I thought you dudes might have an interesting take on this story. And because you are smart, I want to hear it!

heart,
aem

--
Yesterday's WSJ cover story—a paper owned by NewsCorp now, remember—details the story of Marie Digby, a 24-year-old recording artist on Disney's Hollywood Records, "urged" to self-promote her work virally, through an online video-posting site, for several months before the company would release her album. Lucky for her, it worked. Proclaimed a self-made success by podcasters and DJs across the country, she's proof, many thought, that the internet is making our media a meritocracy again. Except for, oh yeah, she's been working under Disney on this "self-made success" project for two years.

Of course, she's getting flak for it: "What's wrong with what Marie Digby did" alleges her wrongdoing amounts to deceit. "The YouTube idea and the TV and radio appearances were done with the approval and assistance of marketing at Hollywood Records,"marketing writer John Caddell charges, but still holds her ultimately accountable for her dishonesty.

Right: So in all these machinations, the 24-year-old girl who's told she's doing her job is the bad guy? We can't maybe blame her agent, her manager, the promotions team, the label manager, her A&R rep, and the several dozens of execs and underlings at Disney who signed off on this "self-made success" project? Likely pressuring her, meanwhile, with further album delays and the loss of future livelihood?

Of course, she should have fought all of that, plus the daily pressures of being a young woman in the extremely masculine music world, and been forthcoming. On the internet. Where no one is really forthcoming about anything. But more important: those who actually hold the power here should be held accountable.

Hilariously, and as a side note, the story hinges on "her latest MySpace blog entry" on which she lied about being signed to a major label. First, under label, she claimed she had "none", then it was changed to "major" but the name of the label was still unannounced. The Wall Street Journal's failure to acknowledge its own relationship with MySpace—another NewsCorp property—should probably go unremarked upon, but at this point, I just can't help it.

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maggieloveshopey's picture
Submitted by maggieloveshopey on Sun, 09/09/2007 - 4:19am.

anne elizabeth moore wrote:

Right: So in all these machinations, the 24-year-old girl who's told she's doing her job is the bad guy? We can't maybe blame her agent, her manager, the promotions team, the label manager, her A&R rep, and the several dozens of execs and underlings at Disney who signed off on this "self-made success" project?

So, she did something wrong, but it's okay because bad people told her to do it? My schooldays would have been a lot happier if my teachers had fallen for this.


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also
maggieloveshopey's picture
Submitted by maggieloveshopey on Sun, 09/09/2007 - 4:31am.

a similiar story came to light in the UK last year.

Sandi Thom

You know, the one responsible for that ghastly 'I wish I was a punk rocker with flowers in my hair' song


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the shell game is much more
r.john's picture
Submitted by r.john on Sun, 09/09/2007 - 9:14am.

the shell game is much more loaded against us easy marks, huh?

Are we sure it was even the disney tart that was posting all the content anyway? Could it not have been assistants and other hired drones planted in front of the computer while little dorrie dinkle was out practicing aerobic dance moves while smiling her Vaseline smile and spinning so as not to dislodge her nifty wireless mic?


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...
my_disease's picture
Submitted by my_disease on Tue, 09/11/2007 - 9:24pm.

Have you ever read the magazine "In These Times"? Yeah, I thought you did. I enjoyed the article, but just had this feeling I read it before somewhere else...

Oh, and NewsCorp - it's Murdoch's massive propaganda machine and the type of power he wields with that machine is frightening. Imagine hearing an interesting story on TV, and then going to your daily paper to get the "other side" of the story, just to realize there is no "other side" because that paper and that TV station is owned by the same man who doesn't want you to know the other side of the said story. Unfortuantly you don't have to imagine this, it's already happening. Welcome 1984.

What happened with this Marie Digby is just a microcosm of what corporations like Disney and NewsCorp do all the time, they know the average person doesn't trust these large corporate names, so instead they pretend to be small, independent, trustworthy business's. By the time the truth is revealed it's too late, they already got what they want - your money. In this case Disney created the illusion that this musical artist came from nothing and was signed to this large heroic label - when the illusion was revealed, the blame was carefully layed on the artist, this way Disney doesn't really lose anything. Convenient.

This underhandedness will get much worse and perhaps even dangerous, as these corporations continue to grow they will also continue to increase their deception. I wonder if a company would ever start a war in order to use it so they can promote themselves.


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maggieloveshopey's picture
Submitted by maggieloveshopey on Wed, 09/12/2007 - 5:24am.

my_disease wrote:
I wonder if a company would ever start a war in order to use it so they can promote themselves.

Halliburton


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The Wall Street Journal article had errors and supposition.
Submitted by Bill Hallahan on Fri, 07/25/2008 - 2:57pm.

The Wall Street Journal (WSJ) article was wrong about Marié Digby. To anyone who followed her videos, it's obvious that Marié Digby has always been herself.

The article stated:
-----
"Ms. Digby's MySpace and YouTube pages don't mention Hollywood Records. Until last week, a box marked "Type of Label" on her MySpace Music page said, "None."
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However, she had joined MySpace in 2004, roughly 2 years before she was signed, and she merely didn't bother to update a setting, and she'd probably forgotten that setting even existed. I signed up for a MySpace music page, and it could even be missed when first signing up. And, since months after she recorded her CD, there was no indication it was ever going to be released, I wouldn't expect that it would even cross her mind to change her status to signed, even if she was still aware of that setting. Note, her CD didn't come out until approximately 2 years after she was signed, and approximately 4 years after she joined MySpace.
The article went on to state:
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"After inquiries from The Wall Street Journal, the entry was changed to "Major," though the label still is not named."
-----
Makes sense to me. There is no point in naming a record label when there is no indication they are going to release your CD. And, given that, who she was signed with has just as little relevance as that she was signed. (Note, the CD, titled "Unfold" finally came out on April 8, 2008. Buy it, it's wonderful).

The Wall Street Journal article also contained:
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'Most of Ms. Digby's new fans seem pleased to believe that they discovered an underground sensation.
-----
In fact, the vast majority of the posts were about her music, and not about "discovering" her. For most of us viewers, a huge number of people had already seen her videos when we found her, which were posted long before the WSJ article, so we could hardly claim to have 'discovered her.'

The term "feigning amateur status", used in the WSJ article is completely ridiculous. Marié Digby posted music videos, and expressed enthusiasm, and hope. She was largely unknown outside of Los Angeles.

Marié Digby has posted that a Wall Street reporter talked to Marié Digby for about an hour, but they never asked the questions that would have cleared this up. Instead, they took one response, which merely meant that her signed status wasn't relevant to her goals (and frankly, would have seemed ridiculous in the videos), as meaning she was hiding it.

There were radio station interviews, before the WSJ article, where she mentioned being signed. If she were hiding it, she would have hid it there too.

I gather Marié Digby's family is rather well off. She never mentioned that in her videos either. I wouldn’t say she was, "feigning middle class status," but I'm sure some people would! Sad!

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