Hey gang,
Forgive the cross-post from my other unpaid blogging gig at WIMN's Voices, but I thought you dudes might have an interesting take on this story. And because you are smart, I want to hear it!
heart,
aem
--
Yesterday's WSJ cover story—a paper owned by NewsCorp now, remember—details the story of Marie Digby, a 24-year-old recording artist on Disney's Hollywood Records, "urged" to self-promote her work virally, through an online video-posting site, for several months before the company would release her album. Lucky for her, it worked. Proclaimed a self-made success by podcasters and DJs across the country, she's proof, many thought, that the internet is making our media a meritocracy again. Except for, oh yeah, she's been working under Disney on this "self-made success" project for two years.
Of course, she's getting flak for it: "What's wrong with what Marie Digby did" alleges her wrongdoing amounts to deceit. "The YouTube idea and the TV and radio appearances were done with the approval and assistance of marketing at Hollywood Records,"marketing writer John Caddell charges, but still holds her ultimately accountable for her dishonesty.
Right: So in all these machinations, the 24-year-old girl who's told she's doing her job is the bad guy? We can't maybe blame her agent, her manager, the promotions team, the label manager, her A&R rep, and the several dozens of execs and underlings at Disney who signed off on this "self-made success" project? Likely pressuring her, meanwhile, with further album delays and the loss of future livelihood?
Of course, she should have fought all of that, plus the daily pressures of being a young woman in the extremely masculine music world, and been forthcoming. On the internet. Where no one is really forthcoming about anything. But more important: those who actually hold the power here should be held accountable.
Hilariously, and as a side note, the story hinges on "her latest MySpace blog entry" on which she lied about being signed to a major label. First, under label, she claimed she had "none", then it was changed to "major" but the name of the label was still unannounced. The Wall Street Journal's failure to acknowledge its own relationship with MySpace—another NewsCorp property—should probably go unremarked upon, but at this point, I just can't help it.




Right: So in all these machinations, the 24-year-old girl who's told she's doing her job is the bad guy? We can't maybe blame her agent, her manager, the promotions team, the label manager, her A&R rep, and the several dozens of execs and underlings at Disney who signed off on this "self-made success" project?
So, she did something wrong, but it's okay because bad people told her to do it? My schooldays would have been a lot happier if my teachers had fallen for this.