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New American Media Contract

by anne elizabeth moore | 01/15/2007 | in FCC Mass Media Cross-Ownership Consolidation | MEDIA | policy

FCC Commissioner Michael J. Copps unveiled a New American Media Contract over the weekend at the National Conference for Media Reform, proposing the following tennets:

1. A right to media that strengthens our democracy
2. A right to local stations that are actually local
3. A right to media that looks and sounds like America
4. A right to news that isn’t canned and radio playlists that aren’t for sale
5. A right to programming that isn’t so damned bad so damned often

He further proposed that, because we've actually already paid half a trillion dollars for our currently existing services, that these should be delivered immediately and for free, via televion and radio.

Direct from the NCMR press release, here are his follow-up comments:

"Here’s how [to ensure these are put into place]: First, let’s make sure the FCC backs off any further loosening of the few media ownership protections we still have. This is not the time for more duopolies, triopolies and sweetheart newspaper-broadcast cross-ownership deals that strangle localism, diversity and competition.

"Second, let’s make FCC license approval and renewal into more than a paper tiger. That means enforcing the American Media Contract every time a media company comes in to renew a license or get a new one. No more postcard license renewals - but instead a requirement for license-holders to prove they are fulfilling the Contract.

"Third, give minorities a seat at the media table. Wait a minute-seat at the table? Why can’t they own the table? Thirty per cent of our population cannot be consigned to owning three per cent of our broadcast outlets - not unless we want another century of equal opportunity sham and shame.

"Fourth, expand the number of media outlets in each community. That means more support for Low Power, PEG programmers and community wireless - movements that defend the last bastions of localism as Big Media marches toward one-size-fits-all national programming and distribution.

"Fifth, protect new forms of media from the awful consolidation that ensnared traditional media. The Internet can be truly transformative -- or it can become another network monopoly. Does everyone here tonight support Network Neutrality?

"It’s up to you and me, brothers and sisters. Things aren’t going to change without you. They can change with you. You beat Michael Powell’s Rules for Media Catastrophe three years ago. Who thought that would happen? Who says citizen action can’t succeed in America? I see so much enthusiasm here in Memphis this week. I’ve seen it all across the country, in blue states and red, among liberals and conservatives, Democrats and Republicans."

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Wasn't local ownership, etc
steve's picture
Submitted by steve on Mon, 01/15/2007 - 3:05pm.

Wasn't local ownership, etc the intended purpose of broadcasting?


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i think it used to be
anne elizabeth moore's picture
Submitted by anne elizabeth moore on Mon, 01/15/2007 - 9:31pm.

now it seems to be "money"


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does this mean...
PAUL M DAVIS's picture
Submitted by PAUL M DAVIS on Mon, 01/15/2007 - 10:27pm.

...that Michael Powell is out of the top spot? That those of us who think media consolidation is a really bad fucking idea have an advocate at the FCC? Am I confused about the hierarchy over there?


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Hmmm
Gordon lamb's picture
Submitted by Gordon lamb on Tue, 01/16/2007 - 1:50am.

1. A right to media that strengthens our democracy

What does this mean?

2. A right to local stations that are actually local

This makes sense.

3. A right to media that looks and sounds like America

?????

4. A right to news that isn’t canned and radio playlists that aren’t for sale.

Who pays for production costs, then?

5. A right to programming that isn’t so damned bad so damned often

This is kind of laughable.

I'm not at all a fan of corporate media but this list seems kind of silly.


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I think for number 3, they
Milo's picture
Submitted by Milo on Tue, 01/16/2007 - 2:56pm.

I think for number 3, they mean media that's not exclusively white, monolingual, male and heterosexual. Real diversity. I'm sure that's what he was driving at.


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...
r.john's picture
Submitted by r.john on Tue, 01/16/2007 - 3:15pm.

While at first I was surprised at the language of this contract. But the more I have thought about it, I can not get out of my head the fact that this all would have been terribly exciting in the 1950s (though it probably still would not have spared us the flames of those army produced "duck and cover" atomic age hygine films).

I mean a more radical media contract would have supported universal access, the right to manipulate and distribute media product that has been purchased by the consumer as the consumer sees fit (fair use), no product placement/product intra-tainment, balanced news reporting with a reduction in punditry, and the right to local media and what has become known as netneturality.


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ah...diversity
Gordon lamb's picture
Submitted by Gordon lamb on Tue, 01/16/2007 - 5:46pm.

Milo wrote:
I think for number 3, they mean media that's not exclusively white, monolingual, male and heterosexual. Real diversity. I'm sure that's what he was driving at.

Well, hell , to paraphrase Hank Hill: I'd gladly put a spanish speaking, black lesbian on the radio if we could just get some work done around here.


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