Hey kidz,
We've been talking a lot on these boards about teen marketing lately, and I thought I would post this exciting news from our friends at Nielsen Conferences, who make it an important part of their job to track *and sell* what teens say and do. Super hot in 07? Tapping into teens' Online Social Networking. Go National Product!
(You'll also notice that a previous conference, I think by a different group, advised that marketers be very wary of teen backlash this year, since marketing to teens will probably be more heavily legislated this year than ever before!)
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Attend the What Teens Want Conference
June 18-19, 2007
Grand Hyatt New York
What Teens Want 2007 is the definitive conference for marketers, agency and media executives
who need to learn the buzz about marketing to today's trendsetting teens. Now a 1 1/2-day event, What Teens Want 2007 ensures you will return to the office with proven examples to streamline your marketing efforts and maximize your marketing budget - large or small.
Program Highlights:
SOCIAL NETWORKING FRENZY
As teens continue to create a unique web culture on sites such as MySpace, you need to know how to tap into their virtual lives in order to develop deeper relationships, earn trust, and create brand recognition. Learn how teens consume, create and pass along content, so you can successfully connect with them on the sites they love.
Michael Barrett, Chief Revenue Officer, News Corporation’s Fox Interactive Media
DIAL “M” FOR MARKETING: WILL TEENS LISTEN OR HANG UP?
Approximately 56% of the more than 33.5 million teens in the U.S. own a mobile phone. How are you going to cash in on the fastest growing marketing platform? Mobile experts reveal teens’ attitudes toward mobile marketing and the impact it will have on your overall marketing strategy.
Mimi Chan, National Director of Youth Marketing, AT&T
Nick Desai, Chairman and Co-Founder, Juice Wireless, Inc.
Tim Rosta, SVP/Integrated Marketing, MTV Networks
Sponsored by Access 360 Media, Inc.
HOW TEENS ARE USING TECHNOLOGY TO DISCOVER AND DISTRIBUTE MUSIC
From cassettes to CDs to digital downloads, the music industry is constantly evolving. Marketers are charged with figuring out how teens discover music more rapidly than ever before, and how the distribution of music through new technology will change their marketing strategies. Virgin Records’ Jason Flom will examine the state of today’s music industry, and will analyze new ways to engage teens through the technologies they embrace.
Jason Flom, Chairman and CEO, Capitol Music Group
View the complete conference agenda at www.whatteenswant.com
Group rates are also available. Register a team of three and the fourth attends for FREE. Register your first three colleagues online using promo code WTW999 and then call 646.654.7254 to register the fourth team member for free.
Register by April 27 and save $200. Enter promo code WTW999
To reserve your room for only $349 per night, call 212.883.1234 or 800.233.1234 and mention
"What Teens Want." The special conference rate is only valid through May 25, so book early.
Hotel Information
Grand Hyatt New York
Park Avenue at Grand Central Station
New York, New York 10017
Phone 212 883 1234
Fax: 212 697 3772
Nielsen Conferences
Nielsen Business Media (formerly VNU Business Media)
770 Broadway
New York, NY 10003
I predict that by the end of this conference they will come to these conclusions:
1)Young people/teens like to shop at malls. But sometimes shop other palces.
2)Young people/teens like to talk on cell phones. When no cell phone is available they will talk on other phones.
3)Young people/teens have a need to identify with things other than what their parents like.
4)Young people/teens prefer to hang out in groups and go on group-dates rather than the traditional immediate pairing off. Some pairong off will happen, but the "group hang" is predominant.
5)"Emo" is very popular right now and the wearing of the hair over one eye in aprticular is a way for teens to mark themselves as an individual. This information should be particularly useful for corrective vision product/eyepatch manufaturers.
6)Thematically, young people/teens prefer movies that speak FOR them and not TO them. They enjoy sports themes, music, teen-romance stories and traditional teen-in-conflict-with-authoiry movies. Also, zombies seem to be popular, too.
7)Popular social networking websites like MySpace and Facebook are very effective in soliciting casual product endorsement. If a product is seen as "cool" then people will WANT to associate themselves with it. Thus, word of mouth advertising and MySpace "friends" do a lot of work for free.
and on, and on, and on.....