The campaign to broadcast the first ever advert into space is launched today (Friday March 7)- with University of Leicester space scientists playing a key part in the process.
The British public is being asked to shoot a 30-second ad about what they perceive life on earth to be as part of Doritos ‘You Make It, We Play It’ user-generated-content campaign. The winning advert in the competition will be beamed past the earth's atmosphere, beyond our solar system and into the Universe, to anyone 'out there' that may be watching. The winning ad will also be broadcast on terrestrial TV.
On 12th June, the space-bound ad will be broadcast from a 500MHz Ultra High Frequency Radar from the EISCAT Space Centre in Svalbard, which lies in the Arctic Ocean about midway between northern Norway and the North Pole.
