FastCompany blogger Keith Hammonds is my new hero, 'cause somehow he found a way to work this phrase into the online content of the hip (and actually really good) business mag: "Mainstream marketers that try to send messages that look authentically countercultural, using the distribution apparatus of the underground itself, risk coming off as awkward, out of it, or just plain evil."
more here: http://blog.fastcompany.com/archives/2007/06/21/push_the_future_4.html
